Why the gig economy was doomed from the start

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For a while there, it seemed like “Uber for X” was the only pitch that mattered.

To many, the rapid rise of Uber wasn’t just a major tech success story — it signaled a wholesale change that was coming to how people thought of work. Traditional jobs, the thinking went, would soon become less and less common, with predictable, inefficient employment getting replaced by the flexibility of independent contract work. The “gig economy” was underway, and it was unstoppable.

Except that it stopped. In her new book, …

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