YouTube just made TV advertising more affordable than ever


TV advertising is notoriously expensive. YouTube just changed that.

YouTube has announced it’s now letting advertisers run campaigns that specifically target users watching YouTube on television screens.

The video giant has just launched a “TV screens device type” option on its Google Ads platform. This means that advertisers will now be able to specifically target viewers who are watching YouTube content television sets. This includes people using streaming devices such as Google’s very own Chromecast, set-top boxes like the Apple TV or Roku, video game consoles, and smart TVs.

Along with being able to carve out ad space for content developed for TV viewing, advertisers will receive television-focused analytics and special options for their ads with this YouTube update, too. Those running YouTube video ads will be able to set specific bidding prices for the TV viewers, as well as each of the other device type categories (such as computer, mobile phone, or tablet). …

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